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PR Report and Comic: ALL THE REST IS ADVERTISING

Commercial messages have colonised every part of our environment. Advertising is everywhere, in all of our media, TV and radio, newspapers and magazines; in films and all over the internet; on bill boards and bus stops; on our clothing and cars; in museums and public parks; at community events and political party conferences; salesmen and market researchers call us at home on the telephone and kilograms of direct mail advertising fall through our letter boxes every year. Some of it is subtle, but most of it is strident, attention-grabbing, aiming to extract the maximum impact from each square inch of space or second of air time.

'All the Rest is Advertising': The Public Relations Industry and the Decline of Trust provides a detailed account of the emergence of the British PR industry following its early development in the United States. Chronicling the creation of PR firms by former politicians, the report reveals how PR has turned parliamentary democracy into a branch of business relations. It portrays the revolving door between the political and the corporate, and the deep inroads that business and its agenda of corporate growth have made into politics. The PR industry is revealed as one of the midwives of this dynamic, pro-corporate relationship between the government and business.

The comic, What's Wrong With the Public Relations Industry, wittily uses the metaphor of cosmetic surgery to describe the role of PR in providing a desirable, acceptable exterior to damaging corporate projects. It shows how the PR veneer simultaneously facilitates and obscures the potent relationships between the corporate sector and government, undermines protest and resistance to corporate developments and enables the dissemination of false or confusing stories through the media that detract from the true cost of socially and ecologically damaging corporate projects.

 
'ALL THE REST IS ADVERTISING' Download
Download the full report
Format: pdf A comic by Kate Evans and Corporate Watch - web version
Format: pdf A comic by Kate Evans and Corporate Watch - print version
Format: pdf
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